Our marketing program has been established as a result of the years of experience by our brokerage based on the local market in Norman, Oklahoma and surrounding areas. In addition, we utilize data obtained from the National Association of REALTORS®, based on the experiences of the most highly successful Realtors in the country. We have found that advertising does not sell real estate – OUR PEOPLE sell real estate. Because of this, the majority of our sales come from our reputation and referrals. For sale signs, Internet advertising, and newspapers make up the balance.
Marketing falls into two broad categories. One is aimed at name recognition of “Don Cies Real Estate, Inc.” as a leader in Norman and Oklahoma real estate. An example of this type of advertising is billboard and specialized newspaper display ads.
Much of the advertising at Don Cies Real Estate, Inc. focuses on exposure of our real estate listings. Our marketing plan begins with signs and a strong presence in both the Norman and Oklahoma City Multi-List Systems. Efforts are made to advertise all properties at different times and in the specific medium in which they will draw the most attention. Houses that draw more calls may be advertised more often in local newspapers. This draws in prospective buyers whom we can show other listed properties to. Open houses also introduce prospective buyers to our Realtors.
According to the National Association of REALTORS®, 880 million people search Realtor.com each month for real estate related information, such as locating a Realtor (92%) or house (87%). These significant numbers demand the inclusion of the Internet as THE strongest component of our marketing program through tools such as websites, email, search engine optimization (SEO), and Virtual Tours.
At Don Cies Real Estate, Inc., we have the capacity to offer video viewing of all our properties in the form of 360° Virtual Home Tours viewed on websites or e-mailed to prospective buyers. The use of SEO directs people to our brokerage through their searches on the major search engines.
A comprehensive web site at www.DonCies.com plus an enhanced presence at www.Realtor.com provides buyers with the ability to search for properties from a list of criteria including specific geographic area, price range, size of home, number of bedrooms and baths as well as desirable interior and exterior features. The search tools on these comprehensive real estate websites enables consumers to easily find homes, REALTORS® and other helpful real estate information 24 hours a day, 7 days a week.
Don Cies Real Estate, Inc. believes so strongly in the power of Realtor.com and Internet marketing, that we have invested in the Showcase Homes and Featured Homes programs to assure our clients that they homes will be among the first viewed whenever a Realtor.com search is used to find homes in Norman, Oklahoma.